What is inbound marketing?

Inbound marketing is a technique for drawing customers to products and services by attraction through various online media channels like social media, SEO etc.

In contrast the old techniques of interrupting and buying attention to customers through TV, Radio, road show, cold calling, printing, billboards etc is referred as outbound marketing.

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Difference Between Inbound and Outbound Marketing

Inbound marketing service is cheap with high ROI while outbound marketing is very expensive with low unpredictable ROI. Inbound marketing service costs 62% less per lead than traditional outbound marketing.(HubSpot)

Inbound Marketing service Generate More Leads and Sales than traditional outbound marketing. 93% of Best Inbound Marketing Company Using inbound marketing techniques Increase Lead Generation.(Marketo)

It is easy to measure the results of your Inbound Marketing campaign. How do you measure the results of your particular Radio or TV ads? Inbound marketing has Visible Inbound ROI and Metrics. Higher ROI on Inbound Marketing than outbound marketing is revealed.

For the Inbound Marketing Methodology, the marketer is required to complete the Inbound sales process (Inbound marketing funnel) which is not the same to the outbound marketers. The good thing is that, if you perform the Inbound Marketing part efficiently, the Inbound Sales process can be very short as you haven’t expected.

With the strength of Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots - a.k.a. outbound marketing to learn about new products or services, because the web has empowered them.

If you want to get the high Inbound Marketing ROI in the year 2017, start your Inbound Marketing campaign now. Our Inbound Marketing Service will help you realize the Inbound Marketing benefits for your company.

Are you still depending on Radio ads, TV ads, Billboards, Newspapers, cold-calling etc to market your business?

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