Inbound marketing is attracting customers with remarkable content that helps them during the purchase process and guiding them through the sales process. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered outbound marketing.
Here are the differences between inbound marketing and outbound marketing.
1. Very cheap.
2. Permitted by prospects.
3. It's a new market with tactic that relies on earning peoples interest instead of buying it.
4. Communication is interactive and two way.
5. Customers come to you via social media, search engine or referrals.
6. Marketers provide value.
7. Marketers seeks to entertain and/or educate.
8. There is no limit in area coverage.
1. Very expensive.
2. Interrupt prospects.
3. It's an old marketing that pushes products or services on customers.
4. Communication is one way.
5. Customers are sought out via print, TV , radio, banner advertising and cold calls.
6. Marketers provide little to no added value.
7. Marketers rarely seeks to entertain or educate.
8. There is a limit in area coverage.
With the strength of Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots - a.k.a. outbound marketing to learn about new products or services, because the web has empowered them.
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